Aberdeen Asset Management joins forces with Land Rover BAR

Aberdeen Asset Management, the global investment group, is the Official Performance Partner to Land Rover BAR, the British America’s Cup team led by Sir Ben Ainslie.

The partnership with Land Rover BAR, a team conceived by four-time Olympic gold medalist and 34th America's Cup winner, Sir Ben Ainslie, was announced in Bermuda. Aberdeen Asset Management will use the partnership not just to reach an ever-growing America’s Cup global fan base, but to work with Sir Ben and the team to share insights and expertise on how using data can boost performance – both at sea and in the investment space.

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